Our team is driven by a shared passion and extensive knowledge, dedicated to crafting exceptional nicotine pouch brands.
ThePouchPlug was born out of frustration with the lack of healthier alternatives for former snus users like us. Unable to find products that met our expectations, we decided to take matters into our own hands.
We all started in Sweden, With 12 years of industry experience, we’ve seamlessly transitioned from snus to nicotine pouches. Our journey is about challenging conventions, defying predictability, and rewriting the rules. We adapt swiftly to changing product trends, always striving to create premium-quality products that exceed expectations.
Our first factory and global research center, located in Stockholm, Sweden, lay the foundation for innovation and excellence.
Today, we proudly unveil our second factory, crafted with the finest ingredients and unwavering passion in our state-of-the-art facility in China. We promise to never let you down.
At our facilities in Stockholm, Sweden, and Shenzhen, China, we house cutting-edge machinery and employ skilled professionals who oversee every step of production. With an emphasis on quality, our products undergo rigorous checks, adhering to stringent food safety and hygiene standards.
Ensuring premium quality for our consumers is our top priority. To achieve this, we have developed a customized quality control program. Our QCP mandates that products pass through multiple checkpoints under the supervision of our team before they leave the factory. Furthermore, we fully adhere to all current food safety and hygiene regulations.
Our dedication to innovation and consumer satisfaction fuels our Research and Development efforts, based in our state-of-the-art laboratory. Here, we rigorously evaluate raw materials to ensure they meet our stringent standards. Partnering with leading aroma and flavor experts in Europe, we are constantly creating new and exciting flavors for our products.
As we look to the future, our focus is on continuous evolution and adaptation. We promise to deliver the extraordinary as we push boundaries and redefine expectations together.
William T Choukeir
Founder and Investor
Experienced entrepreneur and investor of successful nicotine pouches manufacturer and driving growth in the FMCG industry.
Erik Johansson
Product Director
From snus to nicotine pouches, with 12 years of product research and development experience, using keen insights to develop excellent products.
Victor Chiang
CEO
CEO of The Pouch Plug & BOLTBE Nicopods. Expert in working on the development of new business strategies.
William T Choukeir
Founder and Investor
Experienced entrepreneur and investor of successful nicotine pouches manufacturer and driving growth in the FMCG industry.
Erik Johansson
Product Director
From snus to nicotine pouches, with 12 years of product research and development experience, using keen insights to develop excellent products.
Victor Chiang
CEO
CEO of The Pouch Plug & BOLTBE Nicopods. Expert in working on the development of new business strategies.
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